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It's a 10

Inspired by years of first-hand salon experience, each and every It's a 10 products are formulated to deliver a combination of benefits that take numerous products to achieve. The It's a 10 hair care line was created by Carolyn Plummer and Scott Scharg in an effort to simplify the hair care process. With It's a 10 hair care products, you can enjoy exceptional results from a line of multi-purpose products, all while reducing the number of products you need to keep on your shelf.