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It's a 10

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Inspired by years of first-hand salon experience, each and every It's a 10 products are formulated to deliver a combination of benefits that take numerous products to achieve. The It's a 10 hair care line was created by Carolyn Plummer and Scott Scharg in an effort to simplify the hair care process. With It's a 10 hair care products, you can enjoy exceptional results from a line of multi-purpose products, all while reducing the number of products you need to keep on your shelf.

  • It's a 10 Miracle Leave-In - 10 OZ

    It's a 10 Miracle Leave-In - 10 oz It's a 10 Miracle Leave-In provides an ideal solution for frizzy, dull, or uncooporative hair. This instant leave-in conditioner imparts your hair with shine, leaving your hair manageable, smooth and frizz free. This...

    $39.98
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  • It's a 10 Miracle Defrizzing Curl Cream

    It's a 10 Miracle Defrizzing Curl Cream

    Defrizzing Curl Cream is a miracle curling cream with 10 amazing benefits! 1. Super Defining Curls2. Luminous Shine3. Lasting Hold4. Hydrates & Nourishes Curls 5. Defrizzes6. Improves Texture7. Vitamin Enriched8. Antioxidant Rich Formula9. For...

    $24.50
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  • It's a 10 Miracle Defrizzing Gel

    It's a 10 Miracle Defrizzing Gel

    It's a 10 Miracle Defrizzing Gel is a unique lightweight gelled oil for curly hair or straight styles. It defrizzes and tames flyaways, defines curls and adds incredible shine. never greasy balances moisture levels in the hair fiber conditions and...

    $19.98
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  • It's a 10 Defrizzing Cleansing Conditioner

    It's a 10 Defrizzing Cleansing Conditioner

    Your shower routine just got a whole lot easier with the new Miracle Defrizzing Cleansing Conditioner. The It’s a 10, one-step product that simultaneously cleanses, nourishes and defrizzes to replace your traditional shampoo and conditioner. This...

    $24.96
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  • It's a 10 Miracle Potion 10, 4.5 oz

    It's a 10 Miracle Potion 10 4.5 oz

    Our moisture-rich styling cream absorbs deep into hair while creating a sealed outer surface preventing further damage from heat styling methods. blow-dry smoothing styler shines, detangle, lightweight -- great for air dried styles reduce frizz ultra...

    $19.96
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  • It's a 10 Miracle Leave-In Plus Keratin

    Does 10 things instantly: 1. Maintenance of keratin straightening treatments 2. Increase styling & manageability 3. Perfect for all hair types 4. Replaces lost protein 5. Protects the natural keratin in hair 6. Protects against heat 7...

    $20.58
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  • It's a 10 Miracle Conditioner Plus Keratin

    Reverse damage and repair healthy manageability and shine with It's a 10 Haircare's nutritive deep conditioning complex. Featuring Keratin as the key active ingredient, this 5- to 10-minute mask will smooth the hair cuticle and layer it with a strong...

    $19.96
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  • It's a 10 Miracle Volumizing Shampoo

    Over time, certain hair care products can leave hair weighted down and lifeless. That's where It's a 10 Volumizing Shampoo comes to the rescue. This lightweight, daily, sulfate-free shampoo is designed to remove buildup while also nourishing and...

    $21.96
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  • It's a 10 Miracle Moisture Shampoo

    It's a 10 Miracle Moisture Shampoo

    Prevents split ends and heat damage, It's A 10 Miracle Moisture Shampoo will keep your hair smooth and silky. It's A 10 Miracle Moisture Shampoo does ten things at once, amazingly easy to use, just lather and rinse and It's A 10 Miracle Moisture Shampoo...

    $22.99
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  • It's a 10 Silk Conditioner

    It's a 10 Silk Conditioner This new conditioner from It's a 10: Cuts down drying time Ultra silky formula Strengthens hair Improves elasticity Adds vibrancy Enhances body in hair Environmental Protector Ultra shine & manageability Deeply nourishing...

    $19.96
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  • It's a 10 Miracle Shampoo Plus Keratin

    Building on the award-winning formula of the original It's a 10 Miracle Shampoo, the new It's a 10 Miracle Shampoo with Keratin delivers the intense conditioning and protection of keratin protein in a simple daily shampoo. Free of sulfates, sodium...

    $23.68
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  • It's a 10 Miracle Daily Conditioner

    It's a 10 Miracle Daily Conditioner

    It's a 10 Miracle Daily Conditioner As a deep conditioner that leaves no residues behind, the It's a 10 Miracle Daily Conditioner is a perfect complement to all daily hair-care regimens. Formulated to penetrate the hair shaft, restore moisture, and...

    $20.58
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  • It's a 10 Miracle Firm Hold

    For those that prefer the reliable hold of gel, but dislike the rock-hard finish it often leaves, It's a 10 Haircare is proud to introduce the It's a 10 Miracle Firm Hold Gel. Created to keep hair firmly in place without sacrificing touchability and...

    $14.96
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  • It's a 10 Silk Smoothing Balm

    It's a 10 Silk Smoothing Balm This new hair balm from It's a 10: Cuts down drying time Natural botanical straightener Creates smoothness and shine Assists in style hold Weightless formula Detangles Frizz-resistance Build-up free formula Prolongs...

    $19.99 $19.96
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  • It's a 10 Silk Shampoo

    It's a 10 Silk Shampoo This new shampoo from It's a 10: Enhances silkiness  Creamy formula with rich lather  Natural moisturizing Environmental protector  Delivers youthful shine  Enhances manageability  Improves elasticity and...

    $22.96
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  • It's a 10 Miracle Leave-In - 4 OZ

    It's a 10 Miracle Leave-In is an ideal solution for smoothing hair, eliminating frizz, restoring shine, and enhancing natural body. It is also an excellent nourishing treatment that can be used alone and/or as a restorative styling product that leaves...

    $19.99
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  • It's a 10 Miracle Volumizing Leave-In Light

    Our world-famous Miracle Leave-in Conditioner now comes in a unique ultra-light formula for those with fine or short hair. Designed to deliver the same repair, restoration, detangling, and defrizzing as our original formula, It's a 10 Miracle Leave-In...

    $17.96
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  • It's a 10 Miracle Oil Plus Keratin

    It's a 10 Miracle Oil Plus Keratin When used prior to or just after styling, It's a 10 Miracle Oil with Keratin delivers brilliant, outstanding shine and beauty. A perfect component of our It's a 10 Keratin-enriched line, the Miracle Oil is a...

    $24.96
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  • It's a 10 Miracle Hair Mask

    Developed to respond to the demands of today's color treated, heat styled, and otherwise processed hair, the It's a 10 Miracle Hair Mask Product is a simple-to-use, conditioning treatment made to enhance softness and smoothness. Flexible enough to be...

    $29.96
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  • It's a 10 Miracle Styling Serum

    Bring out the best dimension, fullness and shine each and every time you style with It's a 10 Miracle Styling Serum. Never before has such a small amount of product made such a noticeable difference on all types of styles. It defines curls with bounce...

    $25.75
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  • It's a 10 Miracle Blowdry Volumizer

    Get voluminous locks with spectacular manageability and bounce with this versatile styling treatment. The It's a 10 Miracle Blowdry Volumizer is a one-of-a-kind styling product that gives lift, volume, and weightless moisture balance to any type of hair...

    $18.96
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  • It's a 10 Miracle Shine Spray

    It's a 10 Miracle Shine Spray Adding the finishing touch to any type of hair, the It's a 10 Miracle Shine Spray is the simple and effective way to impart lustrous, healthy shine. Designed to be equally effective on wet or dry hair, our Miracle Shine...

    $19.96
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