Created with Sketch. Created with Sketch.

Shop by Category

It's a 10

its-a-10-banner.jpg

Inspired by years of first-hand salon experience, each and every It's a 10 products are formulated to deliver a combination of benefits that take numerous products to achieve. The It's a 10 hair care line was created by Carolyn Plummer and Scott Scharg in an effort to simplify the hair care process. With It's a 10 hair care products, you can enjoy exceptional results from a line of multi-purpose products, all while reducing the number of products you need to keep on your shelf.

  • It's a 10 Defrizzing Cleansing Conditioner

    It's a 10 Defrizzing Cleansing Conditioner

    Your shower routine just got a whole lot easier with the new Miracle Defrizzing Cleansing Conditioner. The It’s a 10, one-step product that simultaneously cleanses, nourishes and defrizzes to replace your traditional shampoo and conditioner. This...

    $24.96
    Add to Cart
  • It's a 10 Miracle Blowdry Volumizer

    Get voluminous locks with spectacular manageability and bounce with this versatile styling treatment. The It's a 10 Miracle Blowdry Volumizer is a one-of-a-kind styling product that gives lift, volume, and weightless moisture balance to any type of hair...

    $18.96
    Add to Cart
  • It's a 10 Miracle Conditioner Plus Keratin

    Reverse damage and repair healthy manageability and shine with It's a 10 Haircare's nutritive deep conditioning complex. Featuring Keratin as the key active ingredient, this 5- to 10-minute mask will smooth the hair cuticle and layer it with a strong...

    $19.96
    Add to Cart
  • It's a 10 Miracle Daily Conditioner

    It's a 10 Miracle Daily Conditioner

    It's a 10 Miracle Daily Conditioner As a deep conditioner that leaves no residues behind, the It's a 10 Miracle Daily Conditioner is a perfect complement to all daily hair-care regimens. Formulated to penetrate the hair shaft, restore moisture, and...

    $19.96
    Add to Cart
  • It's a 10 Miracle Defrizzing Curl Cream

    It's a 10 Miracle Defrizzing Curl Cream

    Defrizzing Curl Cream is a miracle curling cream with 10 amazing benefits! 1. Super Defining Curls2. Luminous Shine3. Lasting Hold4. Hydrates & Nourishes Curls 5. Defrizzes6. Improves Texture7. Vitamin Enriched8. Antioxidant Rich Formula9. For...

    $23.96
    Add to Cart
  • It's a 10 Miracle Defrizzing Gel

    It's a 10 Miracle Defrizzing Gel

    It's a 10 Miracle Defrizzing Gel is a unique lightweight gelled oil for curly hair or straight styles. It defrizzes and tames flyaways, defines curls and adds incredible shine. never greasy balances moisture levels in the hair fiber conditions and...

    $19.98
    Add to Cart
  • It's a 10 Miracle Finishing Spray

    It's a 10 Miracle Finishing Spray An ideal accent to natural hair and a professional-quality polish to all other styles, It's a 10 Miracle Finishing Spray is the next generation of hairspray. Incredibly lightweight, brushable and flexible, this...

    $18.96
    Add to Cart
  • It's a 10 Miracle Firm Hold

    For those that prefer the reliable hold of gel, but dislike the rock-hard finish it often leaves, It's a 10 Haircare is proud to introduce the It's a 10 Miracle Firm Hold Gel. Created to keep hair firmly in place without sacrificing touchability and...

    $14.96
    Add to Cart
  • It's a 10 Miracle Hair Mask

    Developed to respond to the demands of today's color treated, heat styled, and otherwise processed hair, the It's a 10 Miracle Hair Mask Product is a simple-to-use, conditioning treatment made to enhance softness and smoothness. Flexible enough to be...

    $29.96
    Add to Cart
  • It's a 10 Miracle Leave-In - 10 OZ

    It's a 10 Miracle Leave-In - 10 oz It's a 10 Miracle Leave-In provides an ideal solution for frizzy, dull, or uncooporative hair. This instant leave-in conditioner imparts your hair with shine, leaving your hair manageable, smooth and frizz free. This...

    $35.00
    Add to Cart
  • It's a 10 Miracle Leave-In - 4 OZ

    It's a 10 Miracle Leave-In is an ideal solution for smoothing hair, eliminating frizz, restoring shine, and enhancing natural body. It is also an excellent nourishing treatment that can be used alone and/or as a restorative styling product that leaves...

    $17.96
    Add to Cart