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It's a 10

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Inspired by years of first-hand salon experience, each and every It's a 10 products are formulated to deliver a combination of benefits that take numerous products to achieve. The It's a 10 hair care line was created by Carolyn Plummer and Scott Scharg in an effort to simplify the hair care process. With It's a 10 hair care products, you can enjoy exceptional results from a line of multi-purpose products, all while reducing the number of products you need to keep on your shelf.

  • It's a 10 Miracle Leave-In - 10 OZ

    It's a 10 Miracle Leave-In - 10 oz It's a 10 Miracle Leave-In provides an ideal solution for frizzy, dull, or uncooporative hair. This instant leave-in conditioner imparts your hair with shine, leaving your hair manageable, smooth and frizz free. This...

    $39.98
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  • It's a 10 Miracle Leave-In Plus Keratin

    Does 10 things instantly: 1. Maintenance of keratin straightening treatments 2. Increase styling & manageability 3. Perfect for all hair types 4. Replaces lost protein 5. Protects the natural keratin in hair 6. Protects against heat 7...

    $20.58
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  • It's a 10 Miracle Leave-In - 4 OZ

    It's a 10 Miracle Leave-In is an ideal solution for smoothing hair, eliminating frizz, restoring shine, and enhancing natural body. It is also an excellent nourishing treatment that can be used alone and/or as a restorative styling product that leaves...

    $19.99
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  • It's a 10 Miracle Defrizzing Curl Cream

    It's a 10 Miracle Defrizzing Curl Cream

    Defrizzing Curl Cream is a miracle curling cream with 10 amazing benefits! 1. Super Defining Curls2. Luminous Shine3. Lasting Hold4. Hydrates & Nourishes Curls 5. Defrizzes6. Improves Texture7. Vitamin Enriched8. Antioxidant Rich Formula9. For...

    $24.50
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  • It's a 10 Defrizzing Cleansing Conditioner

    It's a 10 Defrizzing Cleansing Conditioner

    Your shower routine just got a whole lot easier with the new Miracle Defrizzing Cleansing Conditioner. The It’s a 10, one-step product that simultaneously cleanses, nourishes and defrizzes to replace your traditional shampoo and conditioner. This...

    $24.96
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  • It's a 10 Miracle Potion 10, 4.5 oz

    It's a 10 Miracle Potion 10 4.5 oz

    Our moisture-rich styling cream absorbs deep into hair while creating a sealed outer surface preventing further damage from heat styling methods. blow-dry smoothing styler shines, detangle, lightweight -- great for air dried styles reduce frizz ultra...

    $24.00
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  • It's a 10 Miracle Conditioner Plus Keratin

    Reverse damage and repair healthy manageability and shine with It's a 10 Haircare's nutritive deep conditioning complex. Featuring Keratin as the key active ingredient, this 5- to 10-minute mask will smooth the hair cuticle and layer it with a strong...

    $28.50
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  • It's a 10 Miracle Volumizing Shampoo

    Over time, certain hair care products can leave hair weighted down and lifeless. That's where It's a 10 Volumizing Shampoo comes to the rescue. This lightweight, daily, sulfate-free shampoo is designed to remove buildup while also nourishing and...

    $21.96
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  • It's a 10 Miracle Moisture Shampoo

    It's a 10 Miracle Moisture Shampoo

    Prevents split ends and heat damage, It's A 10 Miracle Moisture Shampoo will keep your hair smooth and silky. It's A 10 Miracle Moisture Shampoo does ten things at once, amazingly easy to use, just lather and rinse and It's A 10 Miracle Moisture Shampoo...

    $22.99
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  • It's a 10 Silk Conditioner

    It's a 10 Silk Conditioner This new conditioner from It's a 10: Cuts down drying time Ultra silky formula Strengthens hair Improves elasticity Adds vibrancy Enhances body in hair Environmental Protector Ultra shine & manageability Deeply nourishing...

    $28.50
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  • It's a 10 Miracle Shampoo Plus Keratin

    Building on the award-winning formula of the original It's a 10 Miracle Shampoo, the new It's a 10 Miracle Shampoo with Keratin delivers the intense conditioning and protection of keratin protein in a simple daily shampoo. Free of sulfates, sodium...

    $23.68
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  • It's a 10 Miracle Daily Conditioner

    It's a 10 Miracle Daily Conditioner

    It's a 10 Miracle Daily Conditioner As a deep conditioner that leaves no residues behind, the It's a 10 Miracle Daily Conditioner is a perfect complement to all daily hair-care regimens. Formulated to penetrate the hair shaft, restore moisture, and...

    $20.58
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  • It's a 10 Miracle Firm Hold

    For those that prefer the reliable hold of gel, but dislike the rock-hard finish it often leaves, It's a 10 Haircare is proud to introduce the It's a 10 Miracle Firm Hold Gel. Created to keep hair firmly in place without sacrificing touchability and...

    $14.96
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  • It's a 10 Silk Smoothing Balm

    It's a 10 Silk Smoothing Balm This new hair balm from It's a 10: Cuts down drying time Natural botanical straightener Creates smoothness and shine Assists in style hold Weightless formula Detangles Frizz-resistance Build-up free formula Prolongs...

    $24.00
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  • It's a 10 Silk Shampoo

    It's a 10 Silk Shampoo This new shampoo from It's a 10: Enhances silkiness  Creamy formula with rich lather  Natural moisturizing Environmental protector  Delivers youthful shine  Enhances manageability  Improves elasticity and...

    $22.96
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  • It's a 10 Miracle Volumizing Leave-In Light

    Our world-famous Miracle Leave-in Conditioner now comes in a unique ultra-light formula for those with fine or short hair. Designed to deliver the same repair, restoration, detangling, and defrizzing as our original formula, It's a 10 Miracle Leave-In...

    $17.96
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  • It's a 10 Miracle Oil Plus Keratin

    It's a 10 Miracle Oil Plus Keratin When used prior to or just after styling, It's a 10 Miracle Oil with Keratin delivers brilliant, outstanding shine and beauty. A perfect component of our It's a 10 Keratin-enriched line, the Miracle Oil is a...

    $24.96
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  • It's a 10 Miracle Hair Mask

    Developed to respond to the demands of today's color treated, heat styled, and otherwise processed hair, the It's a 10 Miracle Hair Mask Product is a simple-to-use, conditioning treatment made to enhance softness and smoothness. Flexible enough to be...

    $29.96
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  • It's a 10 Miracle Styling Serum

    Bring out the best dimension, fullness and shine each and every time you style with It's a 10 Miracle Styling Serum. Never before has such a small amount of product made such a noticeable difference on all types of styles. It defines curls with bounce...

    $25.75
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  • It's a 10 Miracle Blowdry Volumizer

    Get voluminous locks with spectacular manageability and bounce with this versatile styling treatment. The It's a 10 Miracle Blowdry Volumizer is a one-of-a-kind styling product that gives lift, volume, and weightless moisture balance to any type of hair...

    $18.96
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  • It's a 10 Miracle Shine Spray

    It's a 10 Miracle Shine Spray Adding the finishing touch to any type of hair, the It's a 10 Miracle Shine Spray is the simple and effective way to impart lustrous, healthy shine. Designed to be equally effective on wet or dry hair, our Miracle Shine...

    $19.96
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