{"product_id":"clairol-70r-plum-brown","title":"Clairol Professional Soy4Plex LiquiColor Permanent Hair Color - 2RV | 70R (Dark Red Violet Brown)","description":"Miss Clairol is reinvented. Introducing new Clairol Professional LiquiColor Permanent Hair Color. The same shade results and 100% gray coverage you expect from Miss Clairol, now with SOY4PLEX for up to 84% more deep conditioning than the leading professional cream.\nSOY4PLEX leaves hair deeply conditioned, with up to 61% more reflective shine, multi-dimensional color and long-lasting results. Featuring the new unified numbering system, Clairol Professional Liquicolor Permanente combined Miss Clairol and Torrids into LiquiColor permanent with 57 inter-mixable shades in 4 tonal families: Neutral, Ash, Gold and Red.\n\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eRESULTS\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\n\n84% more conditioning than leading brands, 61% more shine, 100% gray coverage, long lasting, multi-dimensional, and same shade results with additional conditioning benefit of SOY4PLEX Technology creating healthy colored hair.\n\n\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBENEFITS\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\n\nDeep Conditioning: Soy4plex conditions inside and out.\nLong-Lasting Color: Soy4plex color molecules penetrate the cortex of the hair while smoothing out the outer layer of the hair helping to seal in color.\nReflective Shine: A deep conditioned outer layer of the hair forms a highly reflective surface for a healthy shine.\nMultidimensional Results: Deeply conditioned hair reflects light to create a multi-dimensional natural look.\nSOY4PLEX™Technology: Deep Conditioning, Reflective Shine, Multi-dimensional Shades, and Long-lasting Results\nLiquid permanent hair color that covers up to 100% gray\nEasy application with bottle or bowl and brush\nEasily saturates all hair textures\nUp to 100% gray coverage\nSimple 1:1 mixing ratio\nPermanent hair color\nDeep conditioning\n\n\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHOW TO USE\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\n\nMixing: Mix 2 oz. of Clairol Professional Liquicolor Permanente with 2 oz. of Clairol Professional Developer.\nFor High-Lift Blonde Shades: mix 2 oz. of Clairol Professional Liquicolor with 4 oz. 40 Volume Clairol Professional Developer.\n\n\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eTIPS\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\n\nDetermine natural hair color level. Select a shade in the desired level and tone. Choose the developer needed to achieve the desired result. Use with Clairol Professional Clairoxide Clear Liquid for bottle applications or Pure White Crème Developer which is ideal for bowl-and-brush application.\n\n\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eUPC: 381519049026\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e","brand":"Clairol Professional","offers":[{"title":"Default Title","offer_id":43690584801518,"sku":"2093","price":7.2,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/0066\/5326\/files\/81-Gfz60_1L.jpg?v=1717788242","url":"https:\/\/hermosabeauty.com\/products\/clairol-70r-plum-brown","provider":"Hermosa Beauty","version":"1.0","type":"link"}