Refresh your look with the Shades EQ Hair Color. Use it with color-treated and natural hair shades. This long-lasting, no-lift, non-ammonia, demi-permanent hair color enhances changes and increases color intensity of natural shades. The gloss is also a fast and easy way to refresh color between treatments. Redken hair color is a stylist's favorite, winning the prestigious Behind the Chair Stylist Choice award consecutively from 2001-2010.