50% OFF30% OFF20% OFFUNDER $10UNDER $20UNDER $30UNDER $50

Under $40

Filter Right
3041 products
Best sellingAlphabetically, A-ZAlphabetically, Z-APrice, low to highPrice, high to lowDate, old to newDate, new to old
Filter
Sort by
Down
20% OFF
Left Right Quick buy

+ 9

Leaf & Flower Instant Frizz Remedy 6 oz / 175 ml
$28.00 $35.00

3 reviews
20% OFF
Left Right Quick buy

+ 2

Leaf & Flower Instant Curl Defining Cream 6 oz / 180 ml
$30.40 $38.00

2 reviews
20% OFF
Left Right Quick buy

+ 2

Leaf & Flower Tame & Fix Flyaway Stick 0.25 oz / 7 ml
$17.60 $22.00

3 reviews
20% OFF
Left Right Quick buy

+ 9

Leaf & Flower 7 Minute Blowout 6 oz / 175 ml
$28.00 $35.00
Helen of Troy Hot Tools Professional Hot Air Brush 3/4" - 078729415795
10% OFF
Left Right Quick buy
Helen of Troy Hot Tools Professional Hot Air Brush 3/4"
$35.55 $39.50

5 reviews
Brenda Christian Universal Brow Definer Pencil
10% OFF
Left Right Quick buy

+ 1

Brenda Christian Universal Brow Definer Pencil
$21.60 $24.00

4 reviews
KMS HAIR PLAY Messing Creme 5 oz / 150 ml | Hold 3/5 & Shine 1/5
10% OFF
Left Right Quick buy

+ 8

KMS HAIR PLAY Messing Creme 5 oz / 150 ml | Hold 3/5 & Shine 1/5
$24.75 $27.50

1 review
Helen of Troy Hot Tools Professional Hot Air Brush 1 1/2" - 078729715741
10% OFF
Left Right Quick buy
Helen of Troy Hot Tools Professional Hot Air Brush 1 1/2"
$37.80 $42.00

3 reviews
20% OFF
Left Right Quick buy

+ 2

Leaf & Flower Instant Volumizer Spray 6 oz / 175 ml
$33.60 $42.00

2 reviews
20% OFF
Left Right Quick buy

+ 9

Leaf & Flower Instant Damage Correction Shampoo 12 oz / 350 ml
$33.60 $42.00
Goldwell Men ReShade Developer Concentrate 8.4 oz / 250 ml + Foam Applicator Bottle
10% OFF
Quick buy

+ 1

Goldwell Men ReShade Developer Concentrate 8.4 oz / 250 ml + Foam Applicator Bottle
$37.80 $42.00

1 review
20% OFF
Left Right Quick buy

+ 9

Leaf & Flower Instant Damage Correction Conditioner 12 oz / 350 ml
$31.20 $39.00

1 review
884486475381 - Matrix Instacure Porosity Treatment 16.9 oz / 500 ml | Provitamin B5 + Wheat Protein
10% OFF
Left Right Quick buy

+ 5

Matrix Instacure Porosity Treatment 16.9 oz / 500 ml | Provitamin B5 + Wheat Protein
$22.50 $25.00
20% OFF
Left Right Quick buy

+ 7

Leaf & Flower Instant Volume Conditioner 12 oz / 350 ml
$33.60 $42.00
Helen of Troy Hot Tools Professional Hot Air Brush 1" - 078729715741
10% OFF
Left Right Quick buy
Helen of Troy Hot Tools Professional Hot Air Brush 1"
$36.45 $40.50

2 reviews
20% OFF
Left Right Quick buy

+ 2

Leaf & Flower Instant Curl Refresh Spray 6 oz / 177 ml
$31.20 $39.00
Elegant #957 X5 Superlite Tourmaline Ceramic Ionic Styler Hair Brush (9.5")
10% OFF
Left Right Quick buy
Elegant #957 X5 Superlite Tourmaline Ceramic Ionic Styler Hair Brush (9.5")
$13.05 $14.50

2 reviews
Elegant #463 Anti-Static Paddle Pin Hairbrush - Large (9.75")
10% OFF
Left Right Quick buy

+ 2

Elegant #463 Anti-Static Paddle Pin Hairbrush - Large (9.75")
$14.04 $15.60

2 reviews
Elegant #956 X5 Superlite Tourmaline Ceramic Ionic Denman Hair Brush (9")
10% OFF
Left Right Quick buy
Elegant #956 X5 Superlite Tourmaline Ceramic Ionic Denman Hair Brush (9")
$13.05 $14.50

1 review
20% OFF
Left Right Quick buy

+ 7

Leaf & Flower Instant Curl Repair Conditioner 12 oz / 350 ml
$32.00 $40.00

1 review
Biolage GELEE STYLER Multi-Purpose Gel Liter / 33.8 oz | Hold 2/3
20% OFF
Left Right Quick buy
Biolage GELEE STYLER Multi-Purpose Gel Liter / 33.8 oz | Hold 2/3
$36.80 $46.00
20% OFF
Left Right Quick buy

+ 7

Leaf & Flower Instant Curl Refresh Shampoo 12 oz / 350 ml
$30.40 $38.00

2 reviews
Goldwell Men ReShade Grey Blending Power Shot (4 x 0.6 oz / 20 ml) - 6CA Cool Ash Dark Blonde
10% OFF
Left Right Quick buy

+ 1

Goldwell Men ReShade Grey Blending Power Shot (4 x 0.6 oz / 20 ml) - 6CA Cool Ash Dark Blonde
$39.60 $44.00
4021609108115 - Goldwell ELUMEN Demi-Permanent Hair Color 6.7 oz / 200 ml - VV@all Violet
10% OFF
Left Right Quick buy

+ 8

Goldwell ELUMEN Demi-Permanent Hair Color 6.7 oz / 200 ml - VV@all Violet
$33.30 $37.00
Elegant #858 Anti-Static Round Nylon & Porcupine Hairbrush (2.25")
10% OFF
Left Right Quick buy

+ 2

Elegant #858 Anti-Static Round Nylon & Porcupine Hairbrush (2.25")
$11.93 $13.25
850018802727 - Olaplex The Stand-Alone Treatment Single-Use Professional System No.1 0.5 oz & No.2 1 oz
10% OFF
Left Right Quick buy

+ 9

Olaplex The Stand-Alone Treatment Single-Use Professional System No.1 0.5 oz & No.2 1 oz
$24.25 $26.95

1 review
Esthetic Plus #2827 Super Inox Stainless Steel Slanted Pointed Tweezer (3.75")
10% OFF
Quick buy

+ 12

Esthetic Plus #2827 Super Inox Stainless Steel Slanted Pointed Tweezer (3.75")
$21.60 $24.00

1 review
Goldwell Men ReShade Grey Blending Power Shot (4 x 0.6 oz / 20 ml) - 5CA Cool Ash Light Brown
10% OFF
Left Right Quick buy

+ 1

Goldwell Men ReShade Grey Blending Power Shot (4 x 0.6 oz / 20 ml) - 5CA Cool Ash Light Brown
$39.60 $44.00
10% OFF
Left Right Quick buy
Helen of Troy Salon Edition Professional Brush Iron 1 1/2"
$21.60 $24.00
Elegant #955 X5 Superlite Tourmaline Ceramic Ionic Vent Straightening Hair Brush (9.75")
13% OFF
Left Right Quick buy
Elegant #955 X5 Superlite Tourmaline Ceramic Ionic Vent Straightening Hair Brush (9.75")
$12.58 $14.50
Malibu C CRYSTAL GEL Hair Treatment Prep Packet 0.17 oz / 5 g
10% OFF
Left Right Quick buy

+ 4

Malibu C CRYSTAL GEL Hair Treatment Prep Packet 0.17 oz / 5 g
$5.85 $6.50
4021609109464 - Goldwell ELUMEN Color Sealing Lock 8.4 oz / 250 ml
20% OFF
Quick buy

+ 8

Goldwell ELUMEN Color Sealing Lock 8.4 oz / 250 ml
$21.60 $27.00
4045787367454 - Schwarzkopf BLONDME Premium Developer Liter / 33.8 oz - 9% / 30 Vol
10% OFF
Quick buy

+ 9

Schwarzkopf BLONDME Premium Developer Liter / 33.8 oz - 9% / 30 Vol
$18.00 $20.00
Paul Scerri Oily and Impure Skin Lotion 200 ml / 6.8 oz
Left Right Quick buy

+ 11

Paul Scerri Oily and Impure Skin Lotion 200 ml / 6.8 oz
$40.00
Chihtsai No. 7 pH Balancing Rinse 34 oz / 1000 ml | After Chemical Treatment
10% OFF ONLY 1 LEFT
Quick buy

+ 14

Chihtsai No. 7 pH Balancing Rinse 34 oz / 1000 ml | After Chemical Treatment
$37.80 $42.00
Goldwell Men ReShade Grey Blending Power Shot (4 x 0.6 oz / 20 ml) - 4CA Cool Ash Mid Brown
10% OFF
Left Right Quick buy

+ 1

Goldwell Men ReShade Grey Blending Power Shot (4 x 0.6 oz / 20 ml) - 4CA Cool Ash Mid Brown
$39.60 $44.00
Elegant #474 Anti-Static Paddle Pin Hairbrush - Mini (8")
10% OFF
Left Right Quick buy

+ 2

Elegant #474 Anti-Static Paddle Pin Hairbrush - Mini (8")
$7.19 $7.99
4021609108078 - Goldwell ELUMEN Demi-Permanent Hair Color 6.7 oz / 200 ml - Pk@all Pink
10% OFF
Left Right Quick buy

+ 8

Goldwell ELUMEN Demi-Permanent Hair Color 6.7 oz / 200 ml - Pk@all Pink
$33.30 $37.00
Esthetic Plus #2866 Super Inox Stainless Steel Slanted Pointed Tweezer (3.75")
10% OFF
Quick buy

+ 12

Esthetic Plus #2866 Super Inox Stainless Steel Slanted Pointed Tweezer (3.75")
$21.60 $24.00
Elegant #475 Anti-Static Paddle Pin Hairbrush - Styler / Small (9")
10% OFF
Left Right Quick buy

+ 2

Elegant #475 Anti-Static Paddle Pin Hairbrush - Styler / Small (9")
$8.55 $9.50
Elegant #461 Anti-Static Oval Porcupine & Nylon Hairbrush - Medium (8.75")
10% OFF ONLY 1 LEFT
Left Right Quick buy
Elegant #461 Anti-Static Oval Porcupine & Nylon Hairbrush - Medium (8.75")
$11.93 $13.25
884486494269 - Matrix Over Achiever 3-in-1 1.7 oz / 50 ml | Paste Wax For Structuring & Smoothing
20% OFF
Left Right Quick buy

+ 3

Matrix Over Achiever 3-in-1 1.7 oz / 50 ml | Paste Wax For Structuring & Smoothing
$19.20 $24.00
850256002668 - Iden Bee Propolis SCALP THERAPY Regrogen 4.2 oz / 125 ml | For Thinning Hair
10% OFF
Quick buy

+ 2

Iden Bee Propolis SCALP THERAPY Regrogen 4.2 oz / 125 ml | For Thinning Hair
$36.00 $40.00
364031000409 - Grether's Pastilles 3.75 oz / 110 g - Blackcurrant Classic
10% OFF
Left Right Quick buy

+ 6

Grether's Pastilles 3.75 oz / 110 g - Blackcurrant Classic
$16.20 $18.00
Chihtsai No. 4 Chamomile Shampoo 16.6 oz / 500 ml | Color Protector
10% OFF
Quick buy

+ 14

Chihtsai No. 4 Chamomile Shampoo 16.6 oz / 500 ml | Color Protector
$27.00 $30.00

1 review
813529010234 - Enjoy LUXE Luxury Conditioner 2 oz
10% OFF
Quick buy

+ 4

Enjoy LUXE Luxury Conditioner 2 oz
$8.10 $9.00
4021609108085 - Goldwell ELUMEN Demi-Permanent Hair Color 6.7 oz / 200 ml - RR@all Red
10% OFF
Left Right Quick buy

+ 8

Goldwell ELUMEN Demi-Permanent Hair Color 6.7 oz / 200 ml - RR@all Red
$33.30 $37.00

1 review
Mavala Tinted Lip Balm 0.15 oz / 4.5 g - Candy
10% OFF
Left Right Quick buy
Mavala Tinted Lip Balm 0.15 oz / 4.5 g - Candy
$9.45 $10.50

Shop Professional Beauty Steals Under $40

Achieving a glowing complexion and salon-perfect hair doesn’t require a massive investment. At Hermosa Beauty, our Under $40 collection is the ultimate destination for high-value, professional-grade beauty essentials. We’ve curated this selection to feature affordable beauty best-sellers that deliver the same clinical results as higher-priced luxury items. From hydrating facial mists to strengthening hair treatments, discover how easy it is to upgrade your vanity on a budget.

High-Performance Results for Less

Our "Under $40" range is perfect for those looking to test out a new brand or restock their daily must-haves.

  • Targeted Skincare Solutions: Find potent cleansers, exfoliating toners, and nourishing lip treatments that fit perfectly into your $40 budget.

  • Salon-Quality Styling & Care: Shop heat protectants, dry shampoos, and leave-in conditioners from the world’s top professional hair brands.

  • Ultimate Self-Care Gifts: Looking for a thoughtful gesture? This collection is packed with beauty gifts under $40 that are perfect for birthdays, holidays, or "just because" treats.

Professional Quality, Guaranteed Authentic

Every product in our value-driven collection is sourced directly from authorized manufacturers. At Hermosa Beauty, "affordable" never means "counterfeit." You can shop with total confidence knowing that your discounted professional beauty products are 100% authentic, fresh, and potent. Explore the best of beauty for under $40 and see why experts choose Hermosa for both quality and value.