Paul Mitchell Platinum Blonde Shampoo 10.1 oz | Cools Brassiness | Eliminates Warmth

SKU: 23901
$1275 $1500

Paul Mitchell Platinum Blonde Shampoo 10.1 oz | Cools Brassiness | Eliminates Warmth

Purple shampoo for blonde hair banishes brassiness, softens strands and adds shine.

Violet-tinted, color-enhancing formula brings out the best in blonde, white and silver hair.

Why It's So Cool...

The purple pigments help neutralize yellow and orange tones, cooling brassiness and eliminating warmth.

Stylist Tips

  • Using purple shampoo is a key step in maintaining lightened hair and can be used on blondes of all kinds, even darker shades with highlights and balayage, to eliminate brassiness and increase vibrancy.
  • For best results, follow with Platinum Blonde Conditioner and Platinum Blonde Toning Spray.

UPC: 9531116532